
PETA’s new billboard campaign have been raising eyebrows and ire in Jacksonville, Florida especially among women groups.
A drawing on billboards in Jacksonville depicts an obese woman with the phrase, "Save The Whales, Lose The Blubber: Go Vegetarian."
They have officially released a statement that says:
A new PETA billboard campaign that was just launched in Jacksonville reminds people who are struggling to lose weight — and who want to have enough energy to chase a beach ball — that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini. [....]
Anyone wishing to achieve a hot "beach bod" is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters. [...]
"Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free ‘Vegetarian Starter Kit’ for people who want to lose pounds while eating as much as they like.
Hmmmm…while I admit that PETA’s ad campaigns have always been controversial, they never have targeted a specific group of people like this.
And being a fat woman myself, seeing a close replica of what I look like in a red polka-dot bikini beside the word “WHALES” is offensive – too much hidden marketing psy-chol-o-gy sh*t right there people.
But then, I’m not one who easily gets hurt or offended so there. If it encourages “whales” to convert and lose weight, I’m all for it. But there will still be a few polka-dots who will think otherwise. Source: Peta ad campaign